The revolutionary Air Jordan 1
It was in the early 1980s that Nike spotted the new prodigy of basketball, Michael Jordan. They sign a contract together so that it no longer carries Converse.
In 1985, he presented for the first time on the ground with a pair of Air Jordan 1, the new model devised by Peter Mooremark. This black & red pair does not respect the colors of its team, it keeps receiving fines ... and Nike keeps paying them! The NBA was even forced to ban the model during matches, a true marketing opportunity for Nike, which was then a publicity campaign claiming " The NBA banned it, but nothing stops the new Air Jordan. It's the birth of a myth.
The essential Dunk
The origin of the Dunk dates back to the early 1980s, while basketball fascinates crowds. The idea of Nike: launching a model declining the colors of the major teams of American universities, for fans & athletes! Mixed success ...
It was only in 1999, thanks to a collaboration in limited quantities with Japanese influencers, that the Dunk became a real collector's object. Then, thanks to its great shock resistance and its ultra -flat sole, skaters take the model: the dunk becomes essential.
The Revenant 550
This model was born in 1989, thanks to designer Steven Smith, also known to be the author of Yeezy 700.
Originally imagined for basketball courts, the New Balance 550 fails to win in the middle of the competition ... It is a failure for the Made in Boston brand which wishes to conquer basketball, in a dazzling ascent at the time. It was not until 2020 that the New Balance 550 made its comeback!
Thanks to Teddy Santis and his brand Aimé Leon Dore who brings her up to date -as well as the great trend of "Dad Shoes"- which transforms it into an essential.
Yeezy 350v2: The fashion-forward
At the end of its partnership with Nike in 2013, the famous Kanye West causes a tidal wave by joining the competition: the German equipment supplier Adidas. The rapper, composer, ultra -influential American director & designer is looking for more artistic autonomy, and wishes to perceive royalties on his creations.
In 2015, when the first model from this partnership is developing well, Kanye West and Adidas decide to take a turn with a new silhouette: the Yeezy Boost 350. This one seems to be inspired by the best-selling shoe in 2014 , the Nike Roshe Run… To detach from it, a much more premium “version 2” comes out with a PRIMEKNIT slipper and a side line exaggerating its tapered silhouette: they found their hen with gold eggs…
Discover all the silhouettes available at Chemtov from the famous Yeezy label.
Air Jordan 4: Fly like Mike
During the 1988-89 season, the famous NBA player Michael Jordan, sponsored by Nike, introduced the air Jordan 4 on the basketball field. Imagined by Tinker Hatfield, she is drawn to bring more flexibility, ventilation and comfort to the athlete.
During this season, the talented player has a decisive and impressive shot against Cleveland Cavaliers. This movement will enter the story like “The Shot” and offer an excellent publicity stunt Jordan 4. Another superb highlight in 1989 in a cult scene of the film “Do the Right Thing” .
Nike x Sacai : hybrids
The Japanese brand Sacai was launched in 1999 by Chitose Abe, former collaborator of as boys. The brand is developing slowly but surely, then is spotted by the famous Parisian concept store Colette: a turning point for the Japanese house.
In 2015, a first collaboration between Nike and Sacai was born. This ready-to-wear collection is very successful. Since then, they have continued to renew the story by leaving cult sneakers with the same strategy: to merge two classic Nike models in the characteristic SACAI style. Thus, the Blazer with the dunk is mixed between a nike blazer and a dunk sb, the LD Waffle Resumes the Nike Waffle Daybreak and the LDV Fusion, while the Vapormaffle brings together the Nike Pegasus and the Vaporfly.
